HOW TO CREATE ACTIONABLE REPORTS WITH PERFORMANCE MARKETING SOFTWARE

Comprehending First-Touch Vs. Last-Touch AttributionLast-touch attribution designs offer all conversion credit scores to the last touchpoint an individual involves with prior to taking a desired action. This attribution design can be beneficial for gauging the performance of your brand awareness campaigns.

Understanding First-Touch Vs. Last-Touch AttributionLast-touch attribution versions provide all conversion credit history to the final touchpoint a user involves with before taking a desired activity. This attribution design can be beneficial for gauging the performance of your brand awareness campaigns.